Flat graphic design is a visual communication approach that prioritizes minimalism and simplicity over complexity. It is characterized by two-dimensional illustrations, clean lines and shapes, bright colors, and the use of typography.
The goal of flat graphic design is to create an eye-catching and aesthetically pleasing image while conveying a message effectively.
Flat graphic design was first popularized in the late 1980s and early 1990s with the introduction of computer graphics programs like Adobe Illustrator. This type of design was seen as an alternative to 3D designs which were becoming increasingly popular at the time. Flat graphics were seen as a way to create visuals that were simpler and easier to understand, with fewer elements than those found in 3D designs.
Flat graphic design emphasizes clarity and simplicity by utilizing bold colors, basic shapes, and limited textures. By reducing the number of elements in a design, it allows viewers to focus on the main idea or message being conveyed. It also makes it easier for designers to experiment with different color combinations to create eye-catching visuals.
Flat graphic designs have become increasingly popular due to their ability to be viewed on multiple devices such as tablets and smartphones. This type of design also works well with responsive web designs since it can be easily scaled up or down depending on the device being used.
What Is Flat Graphic Design?
Flat graphic design is a visual communication approach that prioritizes minimalism and simplicity over complexity. It utilizes bold colors, basic shapes, limited textures, clean lines, two-dimensional illustrations, and typography in order to create an aesthetically pleasing image while conveying a message effectively. This type of design has become increasingly popular due its ability to be viewed on multiple devices such as tablets and smartphones as well as its compatibility with responsive web designs.