What Is Gucci by Gucci?

Gucci by Gucci is a famous fragrance line launched in 2007 by the Italian luxury fashion house, Gucci. The scent was created by Frida Giannini, who was the creative director of the brand at that time. It is a woody chypre fragrance for women that features a blend of sweet and spicy notes.


The top notes of Gucci by Gucci are pear, guava, and chamomile. The heart notes are lily of the valley, Tiare flower, and orange blossom. The base notes are patchouli, musk, and honey.

Bottle Design

The bottle design of Gucci by Gucci is simple yet elegant. It features a square-shaped clear glass bottle with rounded edges and a silver cap. The name of the fragrance is embossed on the front in bold letters.

Marketing Campaign

To promote this fragrance line, Gucci launched a marketing campaign featuring their brand ambassador at that time – Hollywood actress and singer Jennifer Lopez. The campaign included print ads shot by Mert Alas and Marcus Piggott that showcased Lopez in various poses with the signature bottle.


Gucci by Gucci received positive reviews from both critics and consumers alike. It was praised for its unique blend of fruity and floral notes that create an elegant yet refreshing scent. Many also appreciated the longevity of the fragrance as it lasted for hours without being overpowering.


In conclusion, Gucci by Gucci is an iconic fragrance line that has become synonymous with luxury and sophistication. With its combination of fruity and floral scents and long-lasting effect, it has won over many fans worldwide. If you’re looking for a signature scent to add to your collection or gift someone special, be sure to check out this timeless classic.