What Is the Slogan for Gucci?

Gucci is one of the most iconic luxury fashion brands in the world. The brand has proven to be a leader in the industry, known for its innovative designs and high-quality products.

One of the key elements that have contributed to Gucci’s success is its memorable slogan. In this article, we will explore what the slogan for Gucci is and what it means.

What Is a Slogan?

Before we dive into Gucci’s slogan, let’s first define what a slogan is. A slogan is a short phrase or tagline that represents a brand or product. It’s designed to be memorable and catchy, so it sticks in people’s minds.

Gucci’s Slogan

Gucci’s current slogan is “Forever Now.” This statement serves as both a reflection of the brand’s history and its commitment to creating timeless pieces that can be worn for years to come.

The “Forever” part of the slogan emphasizes Gucci’s longevity as a brand. While other fashion houses have come and gone, Gucci has remained relevant for nearly 100 years. The brand was founded in Florence, Italy, in 1921 by Guccio Gucci and has since become synonymous with luxury fashion.

Meanwhile, “Now” represents Gucci’s commitment to staying current and relevant in today’s fast-paced world. The brand continues to innovate and push boundaries with new designs while still maintaining its signature aesthetic.

The Meaning Behind “Forever Now”

The “Forever Now” slogan perfectly encapsulates Gucci’s ethos as a brand. It acknowledges the company’s rich history while also looking forward to the future.

The phrase “Forever Now” also speaks to the timelessness of Gucci designs. Many of the brand’s most iconic pieces are still popular today, decades after they were first created. This sense of timelessness is something that sets Gucci apart from other fashion houses that may be more trend-focused.


In conclusion, Gucci’s slogan “Forever Now” is the perfect representation of the brand’s history, commitment to innovation and timelessness. It encompasses everything the brand stands for and serves as a reminder of why Gucci has remained one of the most iconic names in luxury fashion for nearly a century.