What Is Feasibility Study in Product Design?

A feasibility study in product design is a comprehensive analysis of a product and its potential for success. It assesses the viability of a product’s design, production, and marketing, as well as any potential risks associated with it.

The aim of a feasibility study is to demonstrate that the product is both desirable and feasible to produce and market. A successful feasibility study provides evidence that an idea or concept can be turned into a profitable product.

Product design feasibility studies are typically conducted by a team of specialists from different fields. This team would include engineers, marketers, financiers, and other professionals who understand the technical aspects of product design and production as well as market research and other factors necessary for the success of a new product. The team will conduct research into the current market trends and any potential competitors to determine if the proposed product has a viable chance of success.

The feasibility study begins with analyzing customer needs and wants. This includes researching competitors’ products to identify possible features that may be included in the new product.

The team may also survey customers to determine what features they would want in the new product. After collecting this data, they will use it to create an initial design plan.

The next step in a feasibility study is to assess the costs associated with producing the proposed product. This includes materials, labor, manufacturing processes, advertising expenses, etc. The team will also need to consider any regulatory requirements that must be followed when producing or marketing the new product.

Finally, they will conduct market research to determine if there is sufficient demand for the proposed product in order to make it profitable. They will use this data to estimate sales volumes and pricing points for different markets.


A feasibility study in product design is an essential step in launching any successful new business venture or idea. It evaluates all aspects of a proposed project including customer needs, cost analysis, regulatory requirements, marketing strategies, and more in order to determine if it is feasible from both an economic and technical standpoint.