What Is Brutalism in Graphic Design?

Brutalism in graphic design is a style that emerged in the mid-1950s as a reaction against the modernist movement in art and design. It is characterized by its use of raw materials, bold colors, and angular shapes.

Brutalism was most commonly used in architecture, but it has found its way into graphic design as well.

Brutalist designs are often characterized by their monochromatic color palette and sharp geometric shapes. These shapes are usually created with simple lines and curves, rather than intricate details.

This gives the design an overall sense of strength and power. The colors used are usually bold and bright, such as vivid blues or reds.

Brutalist designs also often feature simple typography, with large, bold lettering that stands out against the background of the design. The typefaces used are typically sans-serif or slab serif fonts, which add to the minimalist feel of the design.

The main goal of brutalist designs is to create a powerful impact on the viewer without being overly complicated or ornate. Its use of minimalism and lack of unnecessary details helps to create a striking visual that is sure to draw attention.

Conclusion:

What Is Brutalism in Graphic Design? Brutalism can be seen as an anti-modernist movement which uses raw materials, bold colors and angular shapes to create powerful designs with minimalistic elements that draw attention without being overly complicated or ornate.