Graphic design is a powerful form of communication, and when done correctly, it can create an impact that is instantly noticeable. However, when done incorrectly, graphic design can be a detriment to the message it is attempting to communicate and even leave a negative impression on the viewer. Here are some of the key components that make for bad graphic design:
Lack of Contrast
One of the most important elements of graphic design is contrasting colors and shapes. When there isn’t enough contrast between two elements, it’s difficult for the viewer to distinguish them. This could lead to confusion or even an unappealing aesthetic.
Poor Typography
Typography can make or break a design, and bad typography choices can make a design look amateurish and even unprofessional. Poorly chosen fonts that don’t match the tone of the message being conveyed as well as incorrect kerning, tracking or leading can all contribute to bad typography.
Cluttered Layout
A cluttered layout is one that has too many elements crowded together in one space. This makes it difficult for viewers to comprehend the information being presented as their eyes won’t know where to focus first. Too many competing elements will also make any visual hierarchy difficult to establish.
Inconsistent Design Elements
When designing a piece it’s important that all elements work together harmoniously in order to create an aesthetically pleasing result. Inconsistent design elements such as different font styles, sizes and colors can lead to an unbalanced look which may be off-putting for viewers.
Graphic design is an art form that requires skill and creativity in order to be effective. If any of these components are overlooked or done incorrectly, then it could lead to bad graphic design which won’t communicate its intended message successfully.
Conclusion:
What Makes a Graphic Design Bad? A lack of contrast, poor typography choices, cluttered layout and inconsistent design elements are all components that could lead to ineffective graphic designs which may not communicate its intended messages effectively.