Graphic design in the 1980s was all about embracing visual culture and expressing the spirit of the decade. It was a time of bold, exciting ideas and vibrant colors.
80s graphic design was characterized by its use of vibrant colors, geometric shapes, and an emphasis on typeface. The style was often referred to as “the new wave” or “the Memphis look. “
The most iconic example of 80s graphic design is the Memphis movement. This style was popularized by Italian designer Ettore Sottsass in 1981 and is characterized by asymmetrical shapes, bold colors, and geometric patterns.
The Memphis movement rejected traditional minimalism in favor of more playful designs that embraced texture and color. It challenged the conventions of modern design with its use of unbalanced elements and bright colors.
In addition to the Memphis movement, other styles that were popular during this era included retro-style graphics, neon signs, computer imagery, and abstract art. Retro-style graphics often featured bright colors and geometric shapes that harkened back to earlier decades.
Neon signs were used to create vibrant visuals for businesses or events. Computer imagery utilized pixelated images that were often manipulated into 3D forms.
Abstract art also gained popularity during this time period as it allowed designers to express themselves creatively without having to adhere to any particular rules or conventions. These artworks often featured bright colors and intricate patterns that could be repeated over again.
Conclusion:
80s graphic design was a time of boldness and creativity. Styles such as the Memphis movement embraced color, texture, typeface, geometry, retro-style graphics, neon signs, computer imagery, and abstract art all played a role in defining the iconic look of this era. As such it has become known by many names including “the new wave” or “the Memphis look”.
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