What Is 70s Graphic Design?

70s Graphic Design is a style of design that emerged during the 1970s, when modernism and postmodernism were most influential in the art world. During this time, graphic design was characterized by bright colors, bold typography, and a playful approach to imagery. 70s Graphic Design was also heavily influenced by pop culture of the time, as it was an era of great social change and experimentation with fashion, music, and art.

The aesthetic of 70s Graphic Design is often described as both retro and modern. It features bright colors like oranges and pinks, as well as geometric shapes like squiggles and stars.

Typography used during this period often featured script fonts or block lettering with fun flourishes. Graphics were often used to convey messages in an exciting way that was easy to understand.

The emergence of 70s Graphic Design coincided with the rise of advertising during this period. Advertising agencies sought out designers who could capture attention with bold compositions and eye-catching visuals. As a result, many iconic campaigns were created during this time that remain popular today.

Designers such as Milton Glaser, Paula Scher, and Paul Rand are credited with helping to define the look of 70s Graphic Design through their work for major corporations such as Coca-Cola and IBM. Their use of bright colors, bold graphics, and playful typefaces helped define the decade’s aesthetic for years to come.

70s Graphic Design has continued to influence modern graphic design in many ways. Its use of vibrant colors is still seen in logo designs today; its bold typography continues to be used in posters; and its playful approach to imagery is still popular among younger generations seeking out a retro look for their designs.

In conclusion, 70s Graphic Design is a style of design characterized by bright colors, bold typography, playful imagery, and an influence from pop culture of the time period that has continued to influence modern graphic design today.