What Is a Product Design Brief?

A product design brief is a detailed document that provides direction and instruction to a product designer. It outlines the essential elements of the product, such as its purpose, intended audience, and desired features. It also describes the desired aesthetic and functional qualities of the design.

The product design brief is created by the company or individual who will be responsible for producing the product. This may include a design agency, in-house team, or freelancer. The brief serves as an agreement between the client and designer about what needs to be accomplished with the project.

The document will typically include information about the project objectives, Target audience, Target market, budget, timeline, and any other relevant information. It should also include expectations for how the final product should look and feel. This could include details on colors, materials, shapes, textures, etc., as well as any other aesthetic considerations.

In addition to providing guidance on aesthetics and functionality, a good design brief should also provide insight into what makes this particular project unique. This could include data on competitor products or services in the same space, customer feedback on existing designs in that space, or other insights that would help inform the design process.

A well-written product design brief can help set clear expectations for both parties involved in a project. It can ensure that everyone is on the same page throughout development while providing direction on how to achieve success with each step of production.


What Is a Product Design Brief? A product design brief is an important document that provides guidance to designers when creating products.

It outlines all aspects of a project from objectives and budget to aesthetics and functionality. By providing clear expectations for both parties involved in a project it can help ensure successful completion of each step in production.