What Is a Design Brief Product?

A Design Brief Product is a document that outlines the objectives, goals, and requirements of a particular design project. It is typically created by the client to provide a detailed description of what they expect from the design.

The purpose of the Design Brief is to ensure that the designer and client are on the same page when it comes to the project’s objectives, timeline, and budget. This document also serves as a reference point throughout the design process in order to keep everyone on track.

The Design Brief should include all of the relevant information necessary for completing the project. This includes a description of what type of product or service is being designed, what Target audience it’s intended for, any special features or specifications that must be included in the design, any branding requirements that need to be met, and an estimated timeline for completion. Additionally, any aesthetic preferences should be outlined in order to ensure that the final product meets all expectations.

Once all of this information has been gathered and organized into a Design Brief Product, it should then be reviewed by both parties in order to make sure everything is clear and agreed upon. This review process ensures that everyone involved in the project has an understanding of what needs to be accomplished and how best to achieve those goals.


A Design Brief Product is an important part of any successful design project. It provides clarity for both parties involved by outlining objectives, goals, requirements, timeline, budget, aesthetic preferences and more. By having this document in place before beginning a project, designers can ensure that expectations are met and projects are completed on time and within budget.