Contrast in graphic design is all about creating visual interest and making certain elements stand out. It is a way of highlighting and emphasizing important elements of a design, be it in terms of font, colour or shape. Contrast can help create harmony, balance, readability and make your designs look more professional.
The most common type of contrast used in graphic design is colour contrast. This is when light and dark colours are used together to create contrast within a design.
The boldness or vividness of the colours also play an important role when it comes to creating contrast. Bright colours are usually more eye-catching than duller ones.
Another type of contrast that can be used in graphic design is typography contrast. This involves the use of different fonts within a single design to create visual interest.
By combining different font styles such as serif, sans serif, script and display fonts, you can achieve great typography contrast.
Shape and size contrasts are also used in graphic design to highlight certain elements and draw the viewer’s attention to them. For example, using larger shapes for certain parts of a design or using round shapes for some elements while using square shapes for others can help create visual interest.
Conclusion:
Contrast is an essential element of graphic design that helps make designs look more professional and visually appealing. It can be achieved through the use of colour contrasts, typography contrasts, shape and size contrasts as well as other methods to create harmony and balance within a design.