What Is Contrast Used for in Graphic Design?

Graphic design is an important part of visual communication. It’s used to create a variety of visuals to help communicate a message or idea. Contrast is one of the most important elements of graphic design, and it helps create visual interest and attract attention to the message.

Contrast is the difference between two elements, such as colors, shapes, sizes, and textures. When used in graphic design, contrast can help draw attention to specific elements or make a statement stand out. It can also be used to create harmony between different elements.

Using contrast in graphic design can be simple or complex depending on the desired effect. Some examples include using light and dark colors together, bold typefaces against subtle ones, or large images against small ones. Contrast can also be used to separate sections of a page or add emphasis to particular elements.

Contrast can also be used to create a visual hierarchy. This means that certain elements will be more prominent than others and draw the viewer’s attention first. A designer might use color contrast to make certain items stand out from their surroundings or use size contrast to emphasize an important element in the design.


Contrast is an essential element of graphic design that helps create visual interest and draw attention to specific elements. It can be used in simple ways such as contrasting colors or typefaces or more complex ways such as creating a visual hierarchy by emphasizing certain items over others. Ultimately, how contrast is used depends on the desired effect but it’s an important tool for any designer.