Have you ever wondered about the luxury Italian fashion brand, Versace? Apart from its iconic Medusa head logo and vibrant prints, Versace is known for its ownership of several brands. In this article, we will take a closer look at the brands that Versace owns.
What is Versace?
Versace is an Italian luxury fashion company founded by Gianni Versace in 1978. The brand is famous for its bold designs and striking prints.
After Gianni’s death in 1997, his sister Donatella took over as creative director. Today, the brand has expanded into several segments, including clothing, accessories, fragrances, home furnishings, and even hotels.
Brands Owned by Versace
1. Versus Versace
Versus was launched in 1989 as a diffusion line to cater to a younger audience.
It became an independent brand in 2009 under the creative direction of Christopher Kane and later J.W. Anderson. However, in 2016, it was brought back under the umbrella of the main brand.
2. Jimmy Choo
Versace acquired Jimmy Choo in 2017 for $1.2 billion. Jimmy Choo is a British high-end fashion house known for its designer shoes and accessories.
3. Palazzo Versace
Palazzo Versace is a chain of luxury hotels owned by the brand. The first Palazzo Versace opened on Australia’s Gold Coast in 2000 and has since expanded to Dubai.
4. Gianni Versace Couture
Gianni Versace Couture was launched in 1989 as a premium line within the main brand but became defunct after Gianni’s death. However, it was relaunched as Atelier Versace in 2011, a high-end couture line.
5. Versace Home Collection
Versace Home Collection features luxury home decor items like linens, tableware, and furniture. The collection is known for its opulent and bold designs.
In conclusion, Versace owns several brands that cater to different markets and segments. Apart from the main brand, it has Versus Versace for the younger audience, Jimmy Choo for designer shoes and accessories, Palazzo Versace for luxury hotels, Atelier Versace for high-end couture, and the Versace Home Collection for luxury home décor. With such a diverse portfolio of brands, it is no wonder that Versace is one of the leading luxury fashion houses in the world today.