What Are Graphic Design Terms?

Graphic design terms are essential to know when creating any type of digital or print design. They can be used to describe the various elements and techniques used, as well as the principles behind them. In order to fully understand the basics of graphic design, it’s important to have a basic knowledge of these terms.

Colour: Colour is one of the most important elements in graphic design and is used to convey emotion, create contrast and draw attention to a particular element. Colour theory is a branch of art which studies how different colours interact with each other, and how they can be used for maximum effect in design.

Typography: Typography is the art of arranging and designing typefaces (fonts). It involves choosing typefaces that are appropriate for the intended message or purpose, and arranging them in a way that looks aesthetically pleasing but also conveys the message effectively.

Composition: Composition refers to how all the elements of a design come together to form an overall image or message. This includes colour, typography, imagery, layout and space. It’s important for designers to ensure that all elements are balanced and complement each other, in order for their designs to be effective.

Layout: Layout involves deciding on how best to arrange all the elements within a design. This includes things such as where text should appear on a page or which images should be placed next to each other. Good layout will make a design look more professional and organized.

Imagery: Imagery includes any visual element such as photographs, illustrations or icons which help communicate an idea or concept within a design. It’s important for designers to use imagery that is relevant and appropriate for their project in order for it to be effective.

Conclusion: Knowing basic graphic design terms is essential when creating any type of digital or print design; they provide guidance on how best to arrange different elements within a composition in order for it to communicate its intended message effectively. With knowledge of these terms comes understanding of how different elements interact with each other and can be used together harmoniously; this will enable designers create aesthetically pleasing designs that successfully convey their intended message or purpose.