How Was Graphic Design Done in the 60s?

Graphic design in the 1960s was a combination of traditional skills and modern technology. The 1960s marked a time of great change in the world of graphic design, as new technologies such as computers, cameras, and printing presses allowed for greater experimentation and creativity. These advances enabled graphic designers to create innovative designs that had never been seen before.

The most iconic graphic design from this era is Pop art, which used bold colors and simple shapes to create eye-catching visuals. Pop art was heavily influenced by popular culture at the time such as film, television, music, and advertising.

It was also heavily associated with the hippie movement of the 1960s and its emphasis on free expression. Many artists such as Andy Warhol and Roy Lichtenstein were pioneers in this style of graphic design.

Typography also became an important element of graphic design in the 1960s. New typefaces such as Futura and Helvetica were created during this period, which allowed for more creativity when it came to creating type-based designs. These typefaces enabled graphic designers to communicate messages more effectively with their designs by using different font styles and sizes to draw attention to specific words or phrases.

Photography also began to play an important role in graphic design during the 1960s due to advances in camera technology. This allowed for photography to be used in conjunction with other elements such as type or illustration for a more dynamic visual impact. Photographers like David Bailey began experimenting with different ways to incorporate photography into their designs, creating unique visual compositions that are still used today by many designers today.

In conclusion, graphic design during the 1960s was a period of great experimentation and exploration due to technological advancements that enabled new possibilities for creative expression. Pop art, typography, and photography all played important roles in this era’s unique visual style which still continues to influence modern designers today.


Graphic design in the 1960s was a period of great innovation due to advances in technology that allowed for greater experimentation with color, typeface, photography, and illustration. This era’s iconic style has continued to influence modern graphic design today.