How Is Product Development Different From Product Design?

Product development is the process of designing, creating, and marketing a service or product. It involves various stages such as research and analysis, concept testing, prototype development, product testing and launch.

Product design is a subset of product development that focuses on the physical aspects of product creation. It is the process of creating a model or prototype in order to test and refine it for production.

Research & Analysis: The research phase of product development involves researching customer needs and trends in the industry. This helps to identify unmet needs and determine potential Target markets.

Analysis helps to develop a greater understanding of customer requirements and preferences. This can lead to more effective product designs.

Concept Testing: Concept testing is where potential buyers are asked their opinion on an idea or concept for a product. This helps to identify which features customers value most, so that these can be incorporated into the final design.

Prototype Development: After concept testing has been completed, it’s time to create a prototype. A prototype is an early version of the product used for testing purposes. It allows designers to assess design feasibility and make any necessary changes before committing to production.

Product Testing: Product testing is the final step before launch. This involves putting prototypes through rigorous tests to ensure they meet quality standards set by regulatory authorities. Once approved, products are ready for launch.


Product development is therefore a broader term than product design as it encompasses all stages from idea conception through to launch. Product design focuses solely on the physical aspects of creating a model or prototype for production, while product development includes all stages from idea conception through to launch.