What Is the Difference Between Product Development and Product Design?

Product Development and Product Design are two closely linked disciplines within the product lifecycle. Product Development is the process of taking a product concept and turning it into a tangible product ready to be sold or put into production.

It encompasses all aspects of the development process, from research and development to manufacturing and commercialisation. Product Design is the creation of a physical or virtual product that is aesthetically pleasing, functional, cost-effective, and marketable. It involves creating a product that meets customer needs while being able to be mass-produced economically.

Product Development is a comprehensive process that includes market analysis, engineering design, prototyping, testing and validation, tooling and production setup, manufacturing processes, and quality assurance. It requires close collaboration between various stakeholders in order to ensure the successful launch of a new product.

Product Design focuses on making sure the concept is adapted for manufacture in the most efficient way possible. This includes selecting appropriate materials for each component as well as designing for manufacturability.

The main difference between Product Development and Product Design lies in their focus areas. Product Development focuses on creating an item that can be produced efficiently and cost-effectively while providing customer satisfaction. On the other hand, Product Design concentrates on how an item should look like from an aesthetic perspective as well as ensuring it meets customer needs.


In conclusion, Product Development is concerned with taking a concept from idea to reality while Product Design focuses on creating an aesthetically pleasing product that meets customer needs while being able to be mass-produced economically. While there may be some overlap between these two disciplines, they are distinct fields with their own unique goals.