How Did Versace Get Its Name?

Have you ever wondered how the famous luxury fashion brand Versace got its name? The story behind the name is quite interesting and unique. Let’s dive into the history of this iconic fashion house.

The Beginning of Versace

Versace was founded in 1978 by Gianni Versace, an Italian fashion designer. Gianni was born in Reggio Calabria in southern Italy on December 2, 1946.

He grew up in a family that was involved in the fashion industry. His mother owned a sewing business, and his older brother Santo worked as a tailor. Gianni had a passion for fashion from an early age and started designing clothes for his mother’s clients when he was just nine years old.

The Name ‘Versace’

The name ‘Versace’ comes from Gianni’s last name. He chose to use his surname as the name for his brand because he wanted to create something that represented him and his vision for fashion.

The logo of the brand is also inspired by Gianni’s family history – it features the head of Medusa, a character from Greek mythology who turned people to stone with her gaze. The logo is a symbol of power, beauty, and seduction.

The Rise of Versace

Versace quickly became popular among celebrities and high-profile individuals due to its bold designs, bright colors, and luxurious materials. Gianni was known for pushing boundaries with his designs and incorporating elements such as metal mesh, leather, and animal prints into his collections.

In 1997, tragedy struck when Gianni was murdered outside his Miami Beach home at the age of 50. His sister Donatella took over as creative director and continued to grow the brand while staying true to its bold aesthetic.

Today, Versace is one of the most recognizable luxury brands in the world with stores in over 100 countries. The brand is known for its glamorous designs and iconic Medusa logo.

Conclusion

In conclusion, the name ‘Versace’ comes from the founder Gianni’s last name, and he chose it to represent himself and his vision for fashion. The brand has become a symbol of luxury and glamour, thanks to Gianni’s innovative designs and his sister Donatella’s continued dedication to the brand’s aesthetic. From its humble beginnings in southern Italy to its global success today, Versace remains a true fashion icon.