What Inspired the Versace Logo?

The iconic and instantly recognizable Versace logo has been around since the luxury fashion brand was founded in 1978. Designed by the founder of the company, Gianni Versace, the logo has remained a symbol of opulence, luxury, and glamour for over four decades. But what inspired the creation of this legendary logo?

The Medusa Mythology

One of the most famous elements of the Versace logo is the head of Medusa at its center. In Greek mythology, Medusa was a monster with snakes for hair whose gaze could turn people to stone. However, Gianni Versace saw her as a symbol of power and strength rather than fear and terror.

Medusa as a Symbol

Versace chose to incorporate Medusa into his logo because he believed she represented both beauty and power. By doing so, he also wanted to convey that his brand was not only about luxury but also had a strong personality that exuded confidence and boldness.

The Design

The Versace logo features an intricate design that is both elegant and bold. The head of Medusa is surrounded by an intricate pattern that resembles a Greek key design. This pattern not only adds to the luxurious feel of the logo but also references Greek mythology and culture.

The Color Scheme

Another striking aspect of the Versace logo is its color scheme. The combination of gold and black creates a sense of sophistication and elegance that perfectly complements the intricacy of the design itself.


In conclusion, Gianni Versace’s inspiration for his iconic brand logo came from his admiration for Greek mythology and culture. The use of Medusa as a symbol reflects not only beauty but also power, strength, and confidence – all qualities that are synonymous with the Versace brand today. The intricate design combined with gold and black color scheme create a timeless and luxurious feel that has made the Versace logo an instantly recognizable symbol of high-end fashion.