In the 1970s, graphic design was a relatively new concept. It had only been around for a few decades, and some designers were just starting to experiment with the possibilities of graphic design. During this period, there was a lot of experimentation and exploration in the world of graphic design, and many of the techniques used in modern graphic design were first developed during this time.
The 1970s saw a rise in hand-drawn illustrations and artwork as well as a focus on typefaces, typography and layout. Designers experimented with shapes, lines, colors, and textures to create eye-catching graphics that could be used for both commercial and artistic purposes. They also experimented with various printing techniques such as screen printing, letterpress printing, offset lithography and digital printing.
As computers began to become more widely available in the 1970s, graphic designers started to use them for their work. Computer-aided design (CAD) software allowed designers to create complex images quickly and accurately, making it easier to produce large-scale projects such as corporate logos or packaging designs. This was also the decade when desktop publishing (DTP) became popularized; this allowed designers to create entire documents on their own computer instead of having to pay for costly printing services.
Graphic design in the 70s was often characterized by bold colors and geometric shapes that created vibrant visuals that were pleasing to look at. Designers also experimented with various typefaces which allowed them to create unique designs that stood out from the crowd. These designs often made use of asymmetrical layouts which allowed them to draw attention to certain elements within the composition while still maintaining an overall sense of balance.
Overall, graphic design in the 70s was an exciting time of experimentation and exploration which led to many of the techniques that are still used today by modern designers. The bold colors and unique typefaces used during this era helped shape how we view graphic design today, making it an integral part of our lives both professionally and artistically.
Conclusion:
Graphic design in the 1970s was a period of experimentation which would go on to shape how we view graphic design today.
Hand-drawn illustrations combined with computer-aided design tools allowed designers to produce unique visuals that were full of color and personality. The use of typefaces further added depth and dimensionality while asymmetrical layouts provided balance within designs.