Have you ever wondered how Versace, the renowned luxury fashion brand, got its name? Well, let’s take a closer look at the history of the brand and find out.
Background of Versace
Versace is an Italian fashion company founded by Gianni Versace in 1978. The company is known for its high-end fashion products such as clothing, accessories, fragrances, and home furnishings. Today, Versace is a global brand with stores in major cities around the world.
The Name “Versace”
The name “Versace” is derived from the family name of the founder – Gianni Versace. The family originally hails from Reggio Calabria in Southern Italy.
The name “Versace” comes from the Latin word “versare,” which means “to turn.” In Italian, it also means “little circles,” which can be seen in the logo of the brand.
The Logo
The iconic logo of Versace features a head of Medusa surrounded by a circle of Greek key design. According to Greek mythology, Medusa was a monster with snakes for hair who could turn people to stone just by looking at them. However, in modern times she has become a symbol of power and strength.
Gianni Versace chose Medusa as his logo because he believed that she represented both beauty and danger. He wanted his designs to have an element of danger to them so that they would stand out from other luxury brands.
The Early Years
In the early years of his career, Gianni Versace worked as a designer for other fashion houses such as Genny and Callaghan. In 1978 he launched his own line under the name “Gianni Versace Donna”. His first collection was presented in Milan and was an instant success.
Over time, Versace expanded his business to include menswear, accessories, and fragrances. He also became known for his bold, colorful designs that pushed the boundaries of traditional fashion.
The Legacy of Versace
Gianni Versace was tragically murdered in 1997, but his legacy lives on through the brand he created. Today, Versace is still known for its innovative designs, luxurious fabrics, and bold color choices.
The company is now run by Gianni’s sister, Donatella Versace, who has continued to uphold the brand’s reputation for luxury and glamour. The company has also expanded to include collaborations with other brands such as H&M and even a partnership with the luxury car manufacturer Lamborghini.
Conclusion
In conclusion, the name “Versace” comes from the family name of the founder – Gianni Versace. The logo featuring Medusa represents both beauty and danger. Gianni Versace’s legacy lives on through his brand which continues to push the boundaries of traditional fashion.