Gianni Versace is a name that resonates with the fashion world even today. The Italian fashion designer started his brand, Versace, in 1978, and it has since then become one of the most iconic luxury fashion brands in the world.
The brand is known for its bold and vibrant designs, impeccable craftsmanship, and a unique blend of classic and modern aesthetics. Today, let’s take a closer look at how the brand Versace started.
The Early Days
Gianni Versace was born in Reggio Calabria, Italy, in 1946. He grew up in a family that owned a tailoring shop, which is where he developed his love for fashion and design. After completing his studies in architecture, Gianni moved to Milan to pursue his true passion – fashion.
In Milan, Gianni worked as a freelance designer for various fashion houses before founding his own label. His first collection was launched in 1978 and was an instant success. It featured bold prints and clashing colours that were unlike anything seen before.
The Rise to Fame
Versace’s designs were an instant hit among celebrities and soon became synonymous with high-end glamour. Gianni’s sister Donatella joined the company in 1989 as Vice President of Design, bringing her own unique vision to the brand.
The brand became known for its signature Medusa logo – inspired by Gianni’s love for Greek mythology – which was prominently featured on many of its designs. The brand also expanded into other areas such as fragrances and home furnishings.
The Tragic End
In 1997, tragedy struck when Gianni Versace was shot dead outside his Miami Beach home by serial killer Andrew Cunanan. The news shocked the world and left the future of the brand uncertain.
However, Donatella took over as Creative Director and continued to honour her brother’s legacy by creating collections that stayed true to the brand’s signature aesthetic. The brand continued to thrive and expand, launching successful collaborations with designers such as H&M and collaborating with artists like Lady Gaga.
The Legacy
Today, Versace is a household name and a symbol of opulence and luxury. The brand has dressed countless celebrities on the red carpet, including Jennifer Lopez’s iconic green dress at the 2000 Grammy Awards.
Versace’s designs continue to inspire and influence fashion today. The brand’s bold colours, baroque prints, and sexy Silhouettes are still relevant in today’s fashion landscape.
In conclusion, Gianni Versace started his eponymous brand in 1978, which quickly became known for its bold designs and impeccable craftsmanship. Despite the tragic loss of its founder, the brand continues to thrive under the leadership of his sister Donatella. Today, Versace remains one of the most iconic luxury fashion brands in the world.