If you’ve ever owned a luxury handbag or a stylish pair of sunglasses, chances are you’re familiar with the Italian fashion brand Prada. Established in 1913 by Mario Prada, the brand has become synonymous with elegance and sophistication.
However, have you ever wondered how Prada came up with its name? In this article, we’ll explore the fascinating history behind the iconic fashion house’s name.
Early Days of Prada
Mario Prada opened his first store in Milan, Italy, in 1913. The store primarily sold leather goods such as trunks and bags that were designed to cater to the needs of wealthy clientele traveling from one place to another. At first, the brand’s name was simply “Prada,” which was derived from Mario’s surname.
Expansion and Evolution
In the 1970s, Miuccia Prada (Mario’s granddaughter) took over the company with her husband Patrizio Bertelli. Under their leadership, Prada began expanding its product line beyond traditional leather goods and started incorporating luxury clothing items into their collections.
The Origin of the Name
The origin of the name “Prada” is a bit unclear as there are several theories surrounding it. One theory suggests that it comes from a type of precious stone called “praseolite,” which was said to be Miuccia’s favorite stone at the time when she was thinking about rebranding.
Another theory suggests that it may have been inspired by a character named Greta Garbo played in the movie “Grand Hotel.” In this film, Garbo played a woman named Grusinskaya who carried a suitcase with “P.R.A.D.” stamped on it.
The Truth Behind The Name
Despite these theories being popular among fashion enthusiasts and fans alike, Miuccia herself has confirmed that the name “Prada” was, in fact, inspired by her grandfather’s surname. According to her, the name represents tradition and heritage, which are essential values of the brand.
Conclusion
In conclusion, the name “Prada” has a rich history and has been associated with luxury and elegance for over a century. While there may be various theories surrounding its origin, it’s clear that the Prada brand has stayed true to its roots while also evolving over time. Next time you spot a Prada bag or accessory, you can appreciate not only its beauty but also the history behind its iconic name.