Why Is Prada Called Prada?

Prada is a well-known Italian luxury fashion brand that has been around for over a century. It was founded by Mario Prada in 1913, and since then, it has become one of the most recognizable names in the fashion industry.

However, have you ever wondered why it is called Prada? In this article, we will explore the history behind the name.

The Origin of Prada

Mario Prada established his first store in Milan, Italy, where he sold luxury leather goods such as handbags, trunks, and luggage. The store was originally named Fratelli Prada (Prada Brothers) as it was founded with his brother Martino Prada. The two brothers had inherited their family’s leather business and decided to expand into luxury goods.

The Evolution of the Name

In the early years of its establishment, Fratelli Prada primarily catered to aristocrats and wealthy individuals who were always on the lookout for high-quality leather goods. However, Mario soon realized that he needed to expand his customer base if he wanted to grow his business.

As a result, he began to experiment with new materials such as nylon and introduced a line of sleek and modern bags that appealed to a younger demographic. This move marked a significant shift in the brand’s image from traditional luxury to contemporary fashion.

During this time, the brand underwent a name change from Fratelli Prada to simply “Prada.” This decision was driven by Mario’s desire to create a more streamlined and modern image for the brand that would appeal to its evolving customer base.

The Meaning Behind the Name

While there may not be any symbolic meaning behind the name “Prada,” it is believed that it originated from an old Italian word “prata” which means “meadow” or “field.” It is also rumored that Mario chose this name because it sounded elegant and sophisticated, which was in line with the brand’s image.


In conclusion, Prada’s name has undergone several changes throughout its history. From Fratelli Prada to simply Prada, the brand has evolved to become a symbol of luxury and contemporary fashion.

While there may not be any symbolic meaning behind the name, it is clear that Mario Prada chose it for its elegance and sophistication. Today, Prada remains a global fashion powerhouse that continues to innovate and push the boundaries of fashion.