Luxottica is a well-known eyewear company that has been in business for over 50 years. Many people wonder if Luxottica owns the luxury fashion brand, Versace. In this article, we will explore the relationship between Luxottica and Versace to find out if there is any truth to this rumor.
What is Luxottica?
Luxottica is an Italian eyewear company that was founded in 1961 by Leonardo Del Vecchio. The company designs and manufactures eyeglasses and sunglasses under several well-known brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, and Arnette. Luxottica also licenses several designer brands such as Burberry, Chanel, Dolce & Gabbana, Prada, and Versace.
What is Versace?
Versace is a luxury fashion brand that was founded in 1978 by Gianni Versace. The brand specializes in clothing, accessories, fragrances, home furnishings, and eyewear. Versace has become synonymous with luxury and high fashion.
Does Luxottica own Versace?
Yes, Luxottica does own Versace. In 2018, Luxottica merged with Essilor to form EssilorLuxottica – the world’s largest eyewear company. As part of this merger deal, EssilorLuxottica acquired the license to produce and distribute eyewear for the Versace brand.
The Benefits of Owning a Luxury Brand
For Luxottica (now EssilorLuxottica), owning a luxury brand such as Versace comes with several benefits. Firstly, it allows them to expand their product line and reach new customers who are interested in high-end fashion.
Secondly, it gives them greater control over the design and production of their products which can help improve product quality and consistency. Finally, it can help boost their brand image and reputation, which is essential in a highly competitive market.
The Downsides of Owning a Luxury Brand
However, owning a luxury brand also comes with several downsides. Firstly, it can be expensive to produce high-quality products that meet the standards of luxury fashion.
Secondly, the market for luxury goods is often volatile and subject to economic fluctuations which can impact sales. Finally, there is always the risk of diluting the brand’s image by producing too many products or expanding into new markets.
The Bottom Line
In conclusion, Luxottica does own Versace through its parent company EssilorLuxottica. This acquisition has allowed Luxottica to expand its product line into high-end fashion and improve its overall brand image.
While there are certainly risks associated with owning a luxury brand, the benefits can outweigh these risks if managed correctly. As such, it will be interesting to see how EssilorLuxottica continues to evolve in the luxury fashion market in the coming years.