League of Legends, the popular multiplayer online battle arena game, has been making headlines lately for its collaboration with the luxury fashion brand Louis Vuitton. The collaboration was announced in September 2019 and has since created a buzz among both gaming and fashion enthusiasts.
But what exactly is this collaboration about Let’s dive deeper into the details.
The Collaboration
The League of Legends World Championship is a prestigious annual esports event that attracts millions of viewers from around the world. In 2019, Riot Games, the developer of League of Legends, partnered with Louis Vuitton to design and create a bespoke trophy case for the Summoner’s Cup, which is awarded to the winning team. The trophy case was revealed at the opening ceremony of the World Championship Finals on November 10th, 2019.
But that’s not all – Louis Vuitton also designed unique in-game skins for three champions in League of Legends: Qiyana, Senna, and Prestige Edition Louis Vuitton Qiyana. These skins were released on November 10th as well and were available for purchase until December 9th.
The Trophy Case
The trophy case designed by Louis Vuitton is an exquisite piece of craftsmanship that reflects both brands’ shared values of innovation and excellence. The case is made from high-quality materials such as tempered glass and leather and features LED lights that illuminate the Summoner’s Cup inside. It also has a built-in refrigeration system to keep the trophy at the optimal temperature.
The trophy case was showcased at various Louis Vuitton stores around the world after its debut at the World Championship Finals. Fans could visit these stores to see it up close and take photos with it.
The In-Game Skins
The in-game skins designed by Louis Vuitton are a unique way for players to show off their love for the game and fashion. Qiyana, Senna, and Prestige Edition Louis Vuitton Qiyana all have new visual effects, animations, and sound effects that make them stand out from their original versions. The skins also come with exclusive Louis Vuitton-themed accessories such as handbags and sunglasses.
While the skins were only available for a limited time, they were a huge hit among the League of Legends community. Players who bought them could use them in-game to show off their style and support for both League of Legends and Louis Vuitton.
The Impact
The collaboration between League of Legends and Louis Vuitton was a groundbreaking moment in esports history. It showed that gaming is not just a niche hobby but a mainstream form of entertainment that can attract even luxury fashion brands. The collaboration also brought attention to the growing esports industry, which is expected to reach $1.5 billion in revenue by 2023.
Overall, the League of Legends x Louis Vuitton collaboration was a successful partnership that brought together two seemingly different worlds – gaming and high fashion – to create something truly unique and memorable.