Did BTS Collab With Louis Vuitton?

If you’re a fan of both K-pop and fashion, you may have heard rumors about a possible collaboration between BTS and Louis Vuitton. So, did it really happen?

Here’s what we know so far:

In April 2021, Louis Vuitton’s creative director, Virgil Abloh, posted a photo on his Instagram with the caption “VUITTON / BTS”. The photo featured a purple flower, which is often associated with BTS and their fans (known as ARMY).

Shortly after that, on April 23rd, BTS released a teaser video for their upcoming single “Butter”. At around the 0:21 mark in the video, member J-Hope is seen wearing a shirt with the Louis Vuitton logo on it.

What does this mean?

While neither party has officially confirmed a collaboration between BTS and Louis Vuitton, these hints have certainly sparked speculation among fans.

It wouldn’t be surprising if Louis Vuitton tapped BTS for an endorsement deal or collaboration. After all, the luxury brand has previously worked with other K-pop stars like BLACKPINK’s Rosé and EXO’s Kris Wu.

The impact of such a collaboration

If the rumors are true and BTS did collaborate with Louis Vuitton, it would be a major milestone for both parties. BTS is one of the biggest music acts in the world right now, with a massive global fanbase. Meanwhile, Louis Vuitton is one of the most iconic fashion brands in history.

A partnership between them would not only generate buzz but also create meaningful cultural exchange. It could also lead to some amazing fashion moments – just imagine what kind of outfits BTS could come up with in collaboration with Louis Vuitton!


At this point, we can only speculate about whether or not BTS and Louis Vuitton have collaborated. However, the hints dropped by both parties suggest that something may be in the works.

If you’re a fan of either BTS or Louis Vuitton (or both!), keep your eyes peeled for any official announcements. In the meantime, let’s enjoy the music and fashion that they’ve already blessed us with.