Gucci is a luxury brand that is known for its high-end fashion and accessories. However, there have been rumors circulating that Gucci has ventured into the automobile industry. So, did Gucci make a car?
The answer is both yes and no. While Gucci did not create a car from scratch, they did collaborate with Fiat to release a limited edition of the Fiat 500 in 2011. The collaboration was called the “Fiat 500 by Gucci” and it was created to celebrate Gucci’s 90th anniversary.
The exterior of the car featured Gucci’s iconic green and red stripes along with the brand’s signature double G logo on the hubcaps. The interior was also designed by Gucci’s creative director, Frida Giannini, who incorporated the brand’s signature leather and fabrics into the car’s seats, steering wheel, gear shift, and floor mats.
The car was available in both coupe and convertible versions and it quickly became a popular choice for fashion-conscious drivers. However, it came with a hefty price tag as it was priced at around $27,000 – almost double the price of a regular Fiat 500.
Despite its high cost, the Fiat 500 by Gucci was a success and it proved that fashion brands could successfully enter into collaborations with automotive brands. Since then, other luxury brands such as Aston Martin and Bentley have also collaborated with car manufacturers to release limited edition models.
In conclusion, while Gucci did not actually make a car from scratch, they did collaborate with Fiat to create a unique version of the popular Fiat 500 model. The “Fiat 500 by Gucci” proved to be a successful collaboration between two renowned brands and paved the way for future collaborations between fashion and automotive industries.
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