Service Design is a design practice that focuses on creating and developing services that meet customers’ needs. It involves understanding customer requirements, designing services to meet those needs, and continuously improving the service experience. The goal of service design is to create an efficient, effective, and appealing service experience for customers.
Service design is different from Product Design, which focuses on creating physical products or digital products such as software. Product design involves understanding customer needs, designing a product to meet those needs, and continuously improving the product experience.
Unlike product design which focuses primarily on the physical aspects of a product, service design considers the entire customer journey when designing a service. Service designers look at how customers interact with the service from beginning to end in order to create an optimal experience for them. They take into account all of the elements that make up a service – such as branding, customer interaction points, process flows and technology – in order to create an integrated solution for customers.
Another key difference between service design and product design is that services are intangible and cannot be touched or held like physical products can. As a result, it is more difficult to assess how successful a service has been than it is with physical products. Service designers must rely on customer feedback and metrics such as customer satisfaction rates in order to measure success.
In conclusion, while both service design and product design involve understanding customer needs and designing solutions to meet those needs, there are key differences between the two approaches. Service design takes into account all elements of a service in order to create an integrated solution for customers while product design looks primarily at the physical aspects of a product. Additionally, services are intangible so it can be difficult to measure success while with physical products this can be easier done by assessing sales figures or customer feedback.