Why Is There a Prada Store in Marfa?

Have you ever heard of the Prada Marfa store? It’s a unique installation that’s located in the middle of nowhere in Texas.

You might be wondering why there is a Prada store in a remote location like this. In this article, we’ll explore the story behind the Prada Marfa store and its significance.

The History of Prada Marfa

Prada Marfa was created by artists Elmgreen and Dragset in 2005. It’s not actually a functioning store; it’s an art installation that looks like a Prada boutique from the outside. The structure is made out of adobe, stucco, and aluminum, and it features luxury handbags and shoes from Prada’s fall/winter 2005 collection.

Why Was It Built?

The purpose of the installation was to critique consumerism and the fashion industry. By placing a high-end luxury brand like Prada in an unexpected location like Marfa, Texas, Elmgreen and Dragset wanted to challenge our perceptions of consumer culture.

Why Marfa?

So why did they choose Marfa specifically? Marfa is a small town located in west Texas with a population of just over 1,700 people.

It’s known for its vast desert landscape and unique art scene. Elmgreen and Dragset chose Marfa because it’s an unlikely location for a high-end boutique like Prada.

The Significance of Prada Marfa

Since its creation, Prada Marfa has become an iconic landmark in Texas. It has been featured in numerous films, music videos, and fashion shoots. Many people travel to Marfa just to see the installation.

Controversy Surrounding Prada Marfa

Despite its popularity, there has been some controversy surrounding the installation over the years. In 2014, the Texas Department of Transportation deemed it an “illegal outdoor advertising sign” and asked for it to be removed. However, after much public outcry, they eventually agreed to let it stay.


Prada Marfa is a unique art installation that challenges our perceptions of consumer culture. By placing a high-end luxury brand in an unexpected location, Elmgreen and Dragset have created an iconic landmark that has become a must-see destination for many people. While there has been some controversy surrounding the installation, it remains an important piece of contemporary art that continues to inspire and provoke thought.