When you think of Chanel, the first image that comes to your mind is probably the iconic interlocking C’s logo or the elegant tweed suits. However, there is another symbol that has become synonymous with the luxury fashion brand – the lion.
Chanel’s founder, Gabrielle ‘Coco’ Chanel, was born under the astrological sign of Leo, and she believed that the majestic animal was a representation of her own personality – strong, fierce and independent. She once famously said, “I am a Leo and like a lion, I use my claws to prevent people from doing me harm.”
It wasn’t until 1920 that Chanel incorporated the lion into her designs. The first time it appeared was on a button for one of her collections. Since then, it has become a recurring motif in many of her designs – from jewelry to clothing to accessories.
One of the most famous examples is the Chanel No. 5 perfume bottle.
The stopper is in the shape of a lion’s head, which was designed by sculptor Robert Goossens in 1958. It is said that Goossens drew inspiration from a statue of Venus he saw at Coco Chanel’s apartment which had two lions on either side.
The lion also appears on many of Chanel’s high-end jewelry pieces. One particularly stunning piece is the ‘Sous le Signe du Lion’ collection which features beautifully crafted necklaces, rings and bracelets adorned with diamonds and other precious stones.
But why does Chanel continue to use this symbol today? The answer lies in its powerful meaning.
The lion represents strength, courage and power – all qualities that Coco Chanel embodied herself and instilled in her brand. It also represents luxury and opulence – something that has become synonymous with the fashion house.
In conclusion, while many luxury brands have their own symbols or logos, few are as meaningful as Chanel’s lion. It not only represents Coco Chanel herself but also embodies the values of the brand – strength, courage, power and luxury. So the next time you see a Chanel piece adorned with a lion, remember that it is not just a beautiful design but also a powerful symbol.
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