The recent collaboration between the luxury fashion brand Louis Vuitton and the popular online game League of Legends has certainly raised a lot of questions. Many people are wondering why a high-end fashion brand would partner with a video game, especially one that is known for its competitive gameplay and fantasy elements. In this article, we will explore the reasons behind this collaboration.
A New Kind of Partnership
Louis Vuitton’s partnership with League of Legends is not the first time a luxury brand has collaborated with a video game. However, it is one of the most significant partnerships in recent years. The partnership was announced in September 2019, ahead of the World Championship Finals in Paris.
The Rise of Esports
One reason for Louis Vuitton’s collaboration with League of Legends is the rise of esports. Esports refers to competitive video gaming, where professional players compete against each other in organized tournaments. The esports industry has grown significantly over the past few years, with millions of fans and millions of dollars in prize money up for grabs.
Louis Vuitton recognizes that esports is an emerging market with huge potential. By partnering with League of Legends, they are tapping into a young and engaged audience that may not be familiar with traditional luxury brands.
A Shared Passion for Creativity
Another reason for this partnership is a shared passion for creativity between Louis Vuitton and League of Legends. Both brands are known for their creativity and commitment to innovation.
League of Legends is a game that allows players to express their creativity through customization options such as skins (outfits for characters) and emotes (animated icons). Similarly, Louis Vuitton encourages self-expression through their products such as handbags and accessories.
What Does This Partnership Look Like?
So what does this partnership actually look like? Louis Vuitton designed a special Trophy Travel Case for the Summoner’s Cup, which is awarded to the winning team of the World Championship. The case features the iconic LV monogram and can store the trophy securely during transport.
In addition to this, Louis Vuitton created a collection of in-game skins inspired by its iconic designs. These skins are available for players to purchase and use in the game. The collection includes skins for three champions: Qiyana, Senna, and Yasuo.
Conclusion
In conclusion, Louis Vuitton’s partnership with League of Legends may seem like an unusual pairing at first glance. However, it makes sense when you consider the rise of esports and the shared passion for creativity between both brands.
This partnership has resulted in some exciting collaborations, such as the Trophy Travel Case and in-game skins. It will be interesting to see how other luxury brands follow suit and enter into partnerships with video games in the future.