Louis Vuitton and Supreme: A Collaboration That Shook the Fashion World
In 2017, Louis Vuitton and Supreme, two iconic brands from different worlds, came together to create a collection that took the fashion world by storm. The collaboration between the French luxury fashion house and the American streetwear brand was unexpected but highly anticipated, leaving many wondering why these two brands decided to partner up. In this article, we will explore the reasons behind this groundbreaking collaboration.
The Beginning of the Collaboration
The collaboration between Louis Vuitton and Supreme was announced in January 2017 during Paris Fashion Week. The announcement came as a surprise to many as Louis Vuitton is known for its high-end luxury goods while Supreme is a brand rooted in skateboarding culture and streetwear. However, both brands share a common thread of exclusivity and desirability.
The Appeal of Streetwear
Streetwear has been gaining popularity in recent years, with brands like Supreme leading the way. Streetwear has become more than just a fashion trend; it has become a lifestyle choice for many young people around the world.
The appeal of streetwear lies in its exclusivity and limited availability. Supreme releases new collections on a weekly basis with limited quantities available, which adds to its allure.
Breaking Boundaries
The collaboration between Louis Vuitton and Supreme broke boundaries by bringing together two brands that are seemingly opposite but share similar values. Both brands are known for their limited availability and exclusivity, making this collaboration highly coveted among fashion enthusiasts.
Creating Hype
The collaboration between Louis Vuitton and Supreme created immense hype before it even hit stores. Social media was abuzz with rumors about what the collection would entail, with many speculating that it would feature Louis Vuitton’s signature monogram print combined with Supreme’s iconic box logo.
The Collection
The collection featured a range of clothing, accessories, and footwear. The iconic Louis Vuitton monogram was combined with Supreme’s box logo to create a unique and highly sought-after collection. The collection was only available in select Louis Vuitton stores around the world and sold out within hours of its release.
Criticism
The collaboration between Louis Vuitton and Supreme was not without its critics. Some accused Louis Vuitton of selling out by collaborating with a streetwear brand, while others felt that Supreme’s exclusivity was compromised by partnering with a luxury fashion house.
Conclusion
The collaboration between Louis Vuitton and Supreme was a groundbreaking moment for fashion. It brought together two brands from different worlds to create something unique and highly coveted. The collaboration also showed that boundaries can be broken in the world of fashion, and that exclusivity can be achieved through collaboration rather than competition.