Why Is Hermes So Successful?

Hermes is a luxury brand that has been around for over 180 years, and it continues to be one of the most successful fashion houses in the world. From its iconic Birkin bag to its classic silk scarves, Hermes has managed to create a brand that is synonymous with luxury, quality, and exclusivity. In this article, we will explore why Hermes is so successful.

History of Hermes

Hermes was founded in 1837 by Thierry Hermes in Paris, France. What began as a small workshop specializing in high-quality saddles and harnesses quickly grew into a full-fledged fashion house. In the early days, Hermes catered primarily to European aristocrats and royalty.

Quality Craftsmanship

One of the key factors that set Hermes apart from other luxury brands is its unwavering commitment to quality craftsmanship. Each Hermes product is made by skilled artisans using only the finest materials available.

For example, it can take up to 18 hours just to create one Birkin bag. This attention to detail ensures that each item produced by Hermes is not only beautiful but also built to last.


Hermes has always maintained a sense of exclusivity that makes its products highly sought after. The brand limits production on some of its most popular items such as the Birkin bag and Kelly bag, which creates a sense of scarcity and makes them even more desirable.

Brand Image

The brand image of Hermes is another factor that contributes greatly to its success. The company has always portrayed itself as timeless and sophisticated, with an emphasis on classic design rather than trends or fads. This image resonates with consumers who are looking for something that will stand the test of time.


Despite being known for classic designs, Hermes has managed to stay relevant by innovating in subtle ways. For example, the brand was one of the first to introduce a ready-to-wear line, which expanded its customer base beyond the ultra-wealthy. More recently, Hermes has also embraced technology, partnering with Apple to create a luxury version of the Apple Watch.


In conclusion, Hermes has managed to stay successful for over 180 years by maintaining a commitment to quality craftsmanship, exclusivity, and classic design. By carefully managing its brand image and innovating in subtle ways, Hermes has continued to attract new customers while retaining its loyal fanbase. It’s no wonder that Hermes remains one of the most successful luxury brands in the world today.