Why Is Hermes Now Evri?

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thedutchladydesigns

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Have you heard the news? The luxury fashion brand Hermes has recently rebranded to Evri.

This decision has been met with both excitement and confusion from loyal customers. In this article, we will explore why Hermes made this bold move and what it means for the future of the brand.

The Reason Behind the Change

Hermes is a French company that was founded in 1837 by Thierry Hermes. It started as a harness workshop before expanding into luxury goods such as leather bags, scarves, and watches. Over the years, Hermes has become known for its high-end products that exude elegance and sophistication.

However, in recent times, the brand has faced criticism for being exclusive and not inclusive enough. This led to a decline in sales and a need for change. Hence, the decision was made to rebrand to Evri.

What Does Evri Mean?

Evri is derived from “every” which represents inclusivity and diversity. The new name aims to make everyone feel welcome regardless of their background or lifestyle. It also represents a fresh start for the brand with new values and goals.

Changes in Branding

The name change is not the only thing that has evolved for the brand. The iconic orange packaging has been replaced with a sleek black design that features the new Evri logo- a white circle with an elongated “E” inside.

The new branding is more modern and minimalistic compared to its predecessor but still maintains its essence of luxury.

What Does This Mean For Customers?

For existing customers of Hermes, this change may take some getting used to. However, it does not mean a complete overhaul of products or services offered by the brand. Customers can still expect high-quality luxury goods but with an added focus on inclusivity and diversity.

For potential customers who were previously deterred by the exclusivity of Hermes, Evri offers a chance to engage with the brand and its products on a more welcoming level.

Conclusion

In conclusion, the rebranding of Hermes to Evri represents a positive step forward in terms of inclusivity and diversity for the luxury fashion industry. The new name and branding are more modern and inviting while still maintaining its essence of luxury.

As customers, we can look forward to the same high-quality products from Evri with an added focus on inclusivity. It will be exciting to see what the future holds for this newly rebranded brand.

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