Why Is Hermes Logo a Horse?

Have you ever wondered why Hermes, the luxury fashion brand, chose a horse as their logo? The iconic symbol has been associated with the brand since its inception in 1837.

There are many stories and interpretations surrounding the choice of a horse as the brand’s logo, each with its own unique perspective. In this article, we will explore some of the most popular theories behind the Hermes horse logo and uncover its significance.

History of Hermes

Before delving into the significance of the horse logo, it is essential to understand the history of Hermes as a brand. Founded in Paris in 1837 by Thierry Hermès, Hermes started as a harness workshop that produced high-quality saddles for horses. Over time, it evolved into one of the world’s most renowned luxury fashion brands known for its leather goods and accessories.

The Horse Connection

One theory behind why Hermes chose a horse as their logo is because horses were central to their initial business operations. The brand started by producing high-quality saddles for horses and eventually expanded to other equestrian products such as riding boots, whips, and bridles. The horse was an essential part of their heritage and was therefore chosen to represent the brand.

Another theory suggests that horses have always been associated with nobility and prestige throughout history. By choosing a horse as their logo, Hermes conveyed a sense of luxury and opulence that was synonymous with these majestic animals.

Symbolism Behind The Logo

The Hermes horse logo has many symbolic interpretations that have been speculated over time. One interpretation is that it represents speed, agility, and freedom – all qualities associated with horses. Another interpretation is that it represents power and strength – again qualities commonly attributed to horses.

However, some people believe that there is much more to the symbol than just these attributes. According to Greek mythology (Hermes being a Greek god), the horse was a sacred animal associated with gods and goddesses. It was believed that horses could travel between the worlds of the living and the dead, making them a symbol of transition and transformation.

Therefore, some believe that the Hermes horse logo represents the brand’s ability to seamlessly transition between different worlds – from equestrian accessories to luxury fashion goods. It is a symbol of their adaptability and versatility in the ever-changing world of fashion.

Conclusion

The Hermes horse logo is an iconic symbol that has become synonymous with luxury and high-quality fashion. Whether it represents the brand’s equestrian heritage or its ability to transition between different worlds, it is undoubtedly a powerful symbol that has stood the test of time. So next time you see someone sporting an Hermes bag or accessory, remember that it all started with a humble saddle for horses.