Why Is Chanel Black and White?

Chanel is a brand that is synonymous with sophistication, elegance, and timeless fashion. One of the most distinctive features of Chanel’s branding is its use of black and white.

But why exactly did Coco Chanel choose this color combination for her iconic brand? Let’s explore the history and symbolism behind the colors black and white in Chanel’s brand identity.

The History Behind Chanel’s Black and White Color Scheme

Coco Chanel first introduced her iconic black and white color scheme in 1920 when she debuted her first perfume, Chanel No. 5.

At the time, the fashion industry was dominated by vibrant colors and intricate patterns, but Coco Chanel believed in simplicity and understated elegance. She wanted her designs to be timeless and versatile, so she opted for a neutral color palette that would never go out of style.

The Symbolism of Black

Black has always been associated with power, sophistication, and glamour. In many cultures, it is also a symbol of mourning or death.

For Coco Chanel, black was a way to rebel against the traditional feminine fashion of the time which was all about bright colors and frills. She believed that black could be just as elegant as any other color if it was used in the right way.

The Symbolism of White

White is often associated with purity, innocence, and simplicity. For Coco Chanel, white represented a blank canvas on which she could create any design she desired. She saw it as the perfect backdrop for showcasing her innovative designs without any distractions.

The Impact of Chanel’s Black and White Color Scheme

Chanel’s use of black and white became an instant hit among women who were tired of the overly ornate fashion trends of the time. Her designs were simple yet sophisticated, timeless yet modern. The black and white color scheme became synonymous with the brand itself and has remained a staple of Chanel’s branding ever since.

The Use of Black and White in Chanel’s Logo

Chanel’s logo is perhaps the most recognizable symbol of the brand. It features two interlocking C’s in black against a white background. The use of black and white in the logo represents the perfect balance between simplicity and elegance that Coco Chanel strived for in all her designs.


In conclusion, Chanel’s use of black and white is not just a matter of aesthetics, but it also reflects the brand’s core values of simplicity, elegance, and timelessness. Coco Chanel’s revolutionary approach to fashion has left an indelible mark on the industry, and her use of black and white has become an iconic symbol of her legacy.