Hermes is a popular delivery service that is known for its exceptional customer service and timely deliveries. Recently, the company has undergone a significant change, rebranding itself as Evri.
This move has left many customers wondering why the company decided to make this change and what it means for them. In this article, we will explore the reasons behind Hermes’ rebranding.
What is Evri?
Evri is the new name of Hermes, a leading courier delivery service provider in the UK. The company provides affordable and reliable parcel delivery services to individuals and businesses across the country. The new name represents their commitment to providing flexible solutions that cater to the needs of all their customers.
Reasons behind Rebranding
The decision to rebrand was not taken lightly by Hermes. It was based on several factors that included:
1. Expansion into New Markets
Hermes recognized that its brand name was limiting its ability to expand into new markets globally. With a name that was associated with Greek mythology, it found it challenging to make an impact in countries where such references were not significant or relevant.
2. Modernization of Brand Image
The company has been around for several decades, and over time, its brand image had become outdated and unappealing to younger audiences who are more tech-savvy and accustomed to modern brands.
3. Improving Customer Experience
One of the key drivers behind the rebranding was improving customer experience by offering more flexible services that catered to their needs better.
What Does This Mean for Customers?
For existing customers of Hermes, this change means very little other than a new brand name and logo. All current services will remain unchanged, including courier services, parcel tracking facilities, and customer support.
The move to Evri is an exciting development for new customers who can expect more flexible and personalized solutions that meet their specific needs.
Conclusion
In conclusion, the rebranding of Hermes to Evri represents a significant milestone in the company’s growth and expansion plans. The new name reflects its commitment to providing more flexible and personalized services that cater to the unique needs of all its customers. Existing customers can expect no change in their existing services, while new customers can benefit from improved services that offer better value for money.