Why Does the Gucci Logo Have Two Gs?

The Gucci logo is an iconic emblem that is recognized all around the world. You may have noticed that the logo features two interlocking Gs, which have become a symbol of luxury and style.

But have you ever wondered why the Gucci logo has two Gs? In this article, we’ll explore the history and meaning behind this famous logo.

History of Gucci

Before we dive into the meaning behind the Gucci logo, let’s first take a look at the history of the company. Gucci was founded in 1921 by an Italian businessman named Guccio Gucci.

The company started as a small leather goods store in Florence, Italy. However, it quickly gained popularity among wealthy customers who appreciated its high-quality products.

Gucci expanded its product line over time to include clothing, accessories, and fragrances. Today, it is one of the most well-known luxury brands in the world.

The Meaning Behind the Logo

Now let’s get to the heart of our question: why does the Gucci logo have two Gs? The answer lies in the company’s founder himself – Guccio Gucci.

Guccio grew up in a family of artisans who specialized in leather goods. He was particularly inspired by his father’s work as a leather craftsman and developed a passion for creating high-quality products himself.

The interlocking Gs on the Gucci logo are actually inspired by his initials – GG – which stands for ‘Guccio Gucci’. This clever use of his initials as part of his brand identity was not only unique but also helped establish his personal connection with his products.

The Evolution of The Logo

The original Gucci logo featured a script font with bold lettering that spelled out ‘Gucci’ in all capital letters. However, this design did not last long.

In 1933, Guccio Gucci decided to redesign the logo with a more iconic emblem. He experimented with different designs but was ultimately inspired by the interlocking Gs that he had used on some of his leather goods.

Over time, the Gucci logo has undergone several changes to keep up with the latest design trends. However, the two interlocking Gs have remained a constant feature of the brand identity.


In conclusion, the Gucci logo features two interlocking Gs that represent the initials of its founder – Guccio Gucci. This clever use of initials as part of his brand identity helped establish a personal connection between him and his products. Today, the Gucci logo is recognized all around the world as a symbol of luxury and style.