Louis Vuitton, one of the world’s most iconic fashion brands, is known for its signature brown monogram pattern and leather goods. However, there’s another color that has become synonymous with the brand – orange.
Have you ever wondered why Louis Vuitton uses orange? In this article, we’ll explore the history and significance of this unique color choice.
The History of Louis Vuitton
Before we dive into the color choice of Louis Vuitton, let’s first understand a bit about the brand’s history. Louis Vuitton was founded in 1854 by a French designer named Louis Vuitton.
The brand started as a luggage manufacturer, creating trunks and boxes for wealthy travelers. Over time, Louis Vuitton expanded its product line to include handbags, clothing, accessories, and more.
The Significance of Orange
Now let’s get to the question at hand – why does Louis Vuitton use orange? The answer lies in the brand’s history and values.
When Louis Vuitton first started making trunks and luggage, they would use a grey Trianon canvas material that was very durable but showed dirt easily. To combat this issue, they decided to switch to a beige and brown striped canvas design in 1876. This design became known as the LV monogram pattern that we know today.
But what about orange? In 1901, Georges Vuitton (Louis’ son) created a new beige and brown striped design called Monogram Canvas which featured an orange stripe running through it. This orange stripe served two purposes: firstly, it made it difficult for counterfeiters to replicate the LV monogram pattern since they would struggle to replicate the exact shade of orange; secondly, it added a pop of color to an otherwise neutral design.
The Psychology Behind Orange
Beyond its practical purposes, orange as a color has its own psychological significance. Orange is often associated with warmth, energy, and enthusiasm.
It’s a vibrant color that can evoke feelings of excitement and playfulness. This makes it a great choice for a luxury brand like Louis Vuitton that wants to convey a sense of excitement and exclusivity.
The Use of Orange Today
Today, Louis Vuitton continues to use orange in its designs. You’ll often see the orange stripe incorporated into the handles or lining of their bags and accessories. The brand has also used variations of orange in their advertising campaigns and runway shows.
Conclusion
In conclusion, the reason why Louis Vuitton uses orange is rooted in the brand’s history and values. The orange stripe was created to add a pop of color to an otherwise neutral design while also making it difficult for counterfeiters to replicate.
Beyond its practical purposes, orange as a color has its own psychological significance that aligns with the luxury brand’s desire to convey excitement and exclusivity. Today, Louis Vuitton continues to incorporate this iconic color into their designs, ensuring that it remains an integral part of their brand identity.