Have you ever wondered why the luxury fashion brand Hermes uses orange as their signature color? The color is so closely associated with the brand that it is often referred to as “Hermes Orange”. In this article, we will explore the history and significance of this iconic hue.
History of Hermes
Hermes was founded in 1837 by Thierry Hermes in Paris, France. The brand started out as a harness workshop, catering to European noblemen who were passionate about horse racing and hunting. Over time, the brand expanded its product line to include leather goods, scarves, and other luxury items.
The Birth of Hermes Orange
It wasn’t until the 1950s that orange became a part of Hermes’ visual identity. In 1949, Robert Dumas – a member of the Hermes family – traveled to Africa and noticed an unusual shade of orange on the coat of a rare breed of antelope called Erythroxylon. He was so taken by this color that he decided to incorporate it into the brand’s packaging.
The Meaning Behind Hermes Orange
Hermes has always been known for its high-quality craftsmanship and attention to detail. The use of orange in their branding is no exception. The color is said to represent warmth, joy, and optimism – qualities that are reflected in the brand’s products.
In addition, orange is a bold and eye-catching color that stands out from the crowd. This makes it an ideal choice for a company like Hermes that wants to differentiate itself from its competitors.
Hermes Orange Today
Today, Hermes Orange can be found on everything from shopping bags to ties to their iconic silk scarves. The color has become synonymous with luxury and quality. It is also one of the few colors that can be trademarked under French law.
Conclusion
In conclusion, the use of orange in Hermes’ branding is both a nod to the brand’s history and a reflection of its commitment to quality and craftsmanship. The color has become an integral part of the brand’s identity and is instantly recognizable to people all over the world. So next time you see that iconic shade of orange, remember the story behind it – it’s more than just a color!
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