Are you a proud owner of a pair of Gucci glasses? Have you ever noticed that the branding on your glasses says “Guccip” instead of “Gucci”?
This might seem like a mistake, but it’s actually an intentional design choice by Gucci. In this article, we will explore the history behind this unique branding and why it has become synonymous with the luxury brand.
History of Gucci
To understand why Gucci glasses say “Guccip”, we need to take a brief look at the history of the brand. Gucci was founded in 1921 by Italian designer Guccio Gucci. The brand started as a small leather goods shop in Florence, Italy, and over time, it grew into one of the most iconic luxury fashion brands in the world.
The brand’s success can be attributed to its high-quality craftsmanship and attention to detail. The signature interlocking G logo and green-red-green stripe design have become globally recognized symbols of luxury.
Why Do My Glasses Say “Guccip”?
If you own a pair of Gucci glasses, you might have noticed that instead of “Gucci”, they say “Guccip”. This unique branding can be traced back to the 1980s when counterfeiters started copying the famous interlocking G logo on Gucci products.
To combat these fake products, Gucci decided to change their branding slightly by adding an extra “p” at the end of their name. This simple change made it more difficult for counterfeiters to replicate their products accurately.
The Significance of the Extra “P”
While adding an extra “p” to their branding was mainly done for practical reasons, it has since become a trademark symbol associated with authentic Gucci products. The extra letter has also become a way for fashion-conscious consumers to show off their knowledge and appreciation for the brand.
The unique branding has even become a popular topic of discussion among fashion enthusiasts and collectors. In fact, some Gucci glasses with the “Guccip” branding have become highly sought after and valuable due to their rareness.
The Bottom Line
In conclusion, the reason why your Gucci glasses say “Guccip” is due to a strategic move by the brand to combat counterfeit products. While it might seem like a mistake, it’s actually an intentional design choice that has become synonymous with the luxury brand.
So, next time someone asks you why your Gucci glasses say “Guccip”, you can confidently explain the history behind this unique branding choice.