In recent years, many fashion brands have made the decision to stop using animal fur in their collections. One of these brands is Versace, a luxury fashion house that has been known for its use of fur in the past. But why did Versace make this decision?
Background
Versace was founded by Gianni Versace in 1978 and quickly became known for its bold and extravagant designs. The brand was also known for its use of fur, with many of its collections featuring fur coats, jackets, and accessories.
The Decision to Stop Using Fur
In March 2018, Versace announced that it would no longer use animal fur in its collections. The decision was made as part of the brand’s commitment to sustainability and ethical practices.
Donatella Versace, the company’s chief creative officer, stated that “Fur? I am out of that.
I don’t want to kill animals to make fashion. It doesn’t feel right.”
The decision was also influenced by changing consumer attitudes towards animal welfare and sustainability. Many consumers are now more conscious about the impact their purchases have on the environment and are choosing to support brands that align with their values.
What Does This Mean for Versace?
Versace’s decision to stop using fur means that the brand will need to find alternative materials for its designs. The company has already started exploring new materials such as faux fur and other sustainable alternatives.
This move is not only good news for animal welfare but also for the environment. The production of animal fur requires a lot of resources such as water, energy, and chemicals. By switching to more sustainable materials, Versace can reduce its impact on the environment.
Conclusion
Overall, Versace’s decision to stop using animal fur is a positive step towards sustainability and ethical practices in the fashion industry. As consumers become more aware of these issues, it’s likely that more fashion brands will follow suit.
It’s important for brands to consider the impact their practices have on the environment and to take steps towards more sustainable and ethical practices. By doing so, they can not only help protect the planet but also appeal to consumers who are looking for brands that align with their values.