Why Did Louis Vuitton Collab With Supreme?

Louis Vuitton is one of the world’s most prestigious luxury fashion houses, renowned for its high-end clothing, accessories, and leather goods. The brand has a long history of collaborating with other designers and artists to create unique collections that showcase the intersection of art and fashion. In 2017, Louis Vuitton announced a collaboration with Supreme, a streetwear brand known for its iconic red box logo.

This collaboration was unexpected and caused quite a stir in the fashion industry. So why did Louis Vuitton collab with Supreme? Let’s find out.

The Background

Supreme was founded in 1994 by James Jebbia in New York City. The brand started as a small skate shop but quickly gained a cult following due to its unique designs and limited-edition drops. Over the years, Supreme has become one of the most influential streetwear brands in the world, collaborating with everyone from Nike to The North Face.

Louis Vuitton, on the other hand, has been around since 1854 and is known for its timeless elegance and luxury craftsmanship. The brand has collaborated with many artists over the years but had never worked with a streetwear brand before.

The Collaboration

The Louis Vuitton x Supreme collaboration was first teased at Paris Fashion Week in January 2017. The collection featured a range of items, including leather goods, clothing, and accessories that combined Louis Vuitton’s signature monogram print with Supreme’s iconic red box logo.

The collection caused quite a stir in the fashion industry, with many people questioning why Louis Vuitton would collaborate with a streetwear brand like Supreme. However, both brands have always been about breaking boundaries and pushing boundaries in their respective fields.

The Impact

The impact of this collaboration was significant for both brands. For Supreme, it was an opportunity to reach an entirely new audience and gain credibility in the luxury fashion world. For Louis Vuitton, it was a chance to appeal to a younger generation and tap into the world of streetwear.

The collection sold out almost immediately after its release, with some items reselling for up to ten times their retail price. The collaboration also sparked a trend of high-end fashion brands collaborating with streetwear brands, with other collaborations such as Off-White x Nike and Balenciaga x Crocs.

The Conclusion

So why did Louis Vuitton collab with Supreme? It was an opportunity for both brands to break boundaries and reach new audiences. The collaboration was unexpected but proved to be incredibly successful, with both brands benefiting from the exposure and increased sales.

In conclusion, the Louis Vuitton x Supreme collaboration was a unique moment in fashion history that brought together two seemingly disparate worlds. It proved that collaborations between high-end fashion brands and streetwear brands could be successful and sparked a trend that is still prevalent in the industry today.