Why Did Hermes Yacht Wally?

Have you heard about the Hermes yacht Wally? It’s been making waves in the luxury yacht industry for its sleek design and state-of-the-art features.

But why did Hermes decide to venture into the world of yachts? Let’s take a closer look.

The Birth of Wally

Wally is a luxury yacht brand that was founded in 1994 by Luca Bassani Antivari. The company quickly gained a reputation for its innovative designs and high-performance yachts. In 2019, French luxury goods manufacturer Hermes acquired a 45% stake in Wally, signaling their entry into the yacht market.

Why Did Hermes Invest in Wally?

Hermes is known for its high-end fashion and accessories, but they have also been expanding into other areas of luxury goods such as watches, jewelry, and home decor. Investing in Wally allows them to further diversify their brand portfolio and expand into the luxury yacht market.

Brand Synergy

There is also a strong synergy between Hermes and Wally when it comes to design principles. Both brands are known for their clean lines, attention to detail, and use of high-quality materials. The collaboration between the two companies allows them to combine their expertise and create something truly unique.

Exclusive Experience

Owning a luxury yacht is an exclusive experience that appeals to Hermes’ Target market – affluent individuals who value craftsmanship and exclusivity. By investing in Wally, Hermes can offer their clients a complete package that includes not only fashion and accessories but also access to some of the most luxurious yachts on the market.

The Future of Wally

With Hermes’ investment, Wally has access to more resources that will allow them to continue pushing boundaries when it comes to yacht design. They have already announced plans for a new line of eco-friendly yachts that will be powered by sustainable energy sources.


In conclusion, Hermes’ investment in Wally is a strategic move that allows them to expand their brand portfolio and offer their clients a complete luxury experience. The collaboration between the two brands also allows for the creation of innovative and unique yacht designs. It will be interesting to see what the future holds for Wally under Hermes’ ownership.