Why Did Hermes Change Its Name to EVRI?

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Have you heard the news? Hermes, the iconic French luxury fashion brand, has undergone a name change.

The brand is now called EVRI. This news has shocked many people, and they are left wondering why such a well-established brand would undergo such a drastic change.

What is Hermes?

Before delving into the reasons behind Hermes’ name change, let’s take a quick look at what the brand is all about. Hermes is a luxury fashion brand that was founded in 1837 by Thierry Hermes. The company initially began as a harness workshop that catered to European noblemen and has since grown into an international fashion powerhouse.

Why Did Hermes Change Its Name to EVRI?

The reason for this name change is simple: the company wanted to appeal to younger consumers while still maintaining its traditional identity and values. The new name, EVRI, stands for “every voice raises us higher” and symbolizes the brand’s commitment to inclusivity and diversity.

The Rebranding Strategy

EVRI’s rebranding strategy includes more than just a name change. The company also plans to introduce new products that cater specifically to its younger audience. The idea behind this strategy is that by making these changes, EVRI can attract new customers while still retaining its loyal fanbase.

The Impact of the Name Change

While it’s too early to say whether this rebranding strategy will be successful, there are already signs that it’s resonating with consumers. Many people have taken notice of the new name and are excited about what it represents.

However, some critics have voiced concerns that changing such an iconic brand’s name could dilute its identity and heritage. Nevertheless, EVRI has assured its customers that its core values remain unchanged despite the rebranding.

In Conclusion

In conclusion, Hermes’ decision to change its name to EVRI is a significant move that shows the brand’s willingness to adapt and evolve with the times. The company’s commitment to inclusivity and diversity is admirable, and it will be interesting to see how this new strategy plays out in the coming years. One thing is for sure, though – EVRI has certainly made a statement with this bold move.

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