Frida Giannini was one of the most prominent figures in the fashion industry, serving as the creative director of Gucci for nearly a decade. She was responsible for reviving the brand’s image and bringing it back to its former glory. However, in 2014, she abruptly left her position, leaving many people wondering why.
Background
Giannini joined Gucci in 2002 as a handbag designer and quickly rose through the ranks to become the creative director in 2006. She was known for her sleek and modern designs, which helped to redefine the brand’s image. Under her leadership, Gucci became one of the most profitable luxury brands in the world.
The Departure
In December 2014, Gucci announced that Giannini would be leaving her position as creative director. Her departure came as a surprise to many people in the fashion industry since she had been with the company for over a decade and had overseen significant growth during her tenure.
There are several theories about why Giannini left Gucci. One theory is that she was asked to resign by Kering (the parent company of Gucci) due to declining sales and profits. Another theory is that there were disagreements between Giannini and Patrizio di Marco (her partner both personally and professionally) about the direction of the brand.
Declining Sales
Gucci’s sales had been declining for several years before Giannini’s departure. In 2013, sales were down by 5% compared to the previous year.
This decline continued into 2014, with sales down by another 1%. Some analysts believe that Kering may have asked Giannini to leave because they were unhappy with these results.
Disagreements with Patrizio di Marco
Another theory is that Giannini’s departure was due to disagreements with her partner, Patrizio di Marco. Di Marco was the CEO of Gucci and had been with the company since 2009. He and Giannini were in a personal relationship and had a daughter together.
Rumors suggest that there were disagreements between the two over the direction of the brand. Some reports suggest that di Marco wanted to take Gucci in a more traditional direction, while Giannini favored more modern designs.
Conclusion
Regardless of the reason for her departure, Frida Giannini’s time at Gucci was marked by significant growth and success. She helped to redefine the brand’s image and bring it back to its former glory. While her departure may have been sudden, it is clear that she left an indelible mark on one of the most iconic fashion brands in the world.
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