Have you ever wondered why Hermes boxes are always orange? The iconic luxury brand, known for its high-end leather goods and fashion accessories, is instantly recognizable by its signature orange hue.
But why did the company choose this specific color? Let’s explore the history and significance behind the Hermes orange.
The History of Hermes
Hermes was founded in 1837 by Thierry Hermès as a harness workshop in Paris, France. The company quickly gained a reputation for its exquisite craftsmanship and attention to detail, becoming a favorite among European aristocrats. Over time, the brand expanded into other areas of luxury goods, including handbags, scarves, and jewelry.
Why Orange?
The first use of Hermes orange can be traced back to the 1930s when the company introduced a line of handbags with bold-colored straps. The bright shade was an immediate hit among fashion enthusiasts and became synonymous with the brand.
But why did they choose this specific shade of orange? According to legend, it was inspired by the hue of a saddle cloth worn by French cavalry soldiers. This connection to equestrianism is fitting for Hermes as they started out making harnesses and saddles.
The Significance of Color
Color plays an important role in branding and marketing. It can evoke emotions and convey messages without words. In the case of Hermes, their choice of orange is significant in several ways.
Firstly, it represents vitality and energy – qualities that are associated with their high-quality products. Secondly, it is eye-catching and distinctive – ensuring that their products stand out in a crowded retail environment.
Conclusion
In conclusion, the reason behind Hermes’ use of orange goes beyond mere aesthetics. It represents the brand’s heritage and values while also serving as a symbol of quality and distinction. So next time you see an orange box, you’ll know that it’s more than just a color – it’s a statement of luxury and excellence.