Who Was Versace Sold To?

Gianni Versace, the iconic Italian fashion designer, founded the luxury fashion house Versace in 1978. The brand quickly became known for its bold prints, bright colors, and daring designs that embodied the excess and glamour of the 80s.

However, tragedy struck in 1997 when Gianni was murdered outside his Miami Beach home. His sister Donatella took over as creative director and continued to lead the brand with her own unique vision.

In 2018, it was announced that Michael Kors Holdings Limited had purchased Versace for $2.12 billion. The acquisition was a major move for Michael Kors, a company that had previously focused on more affordable luxury goods.

The sale of Versace to Michael Kors sparked controversy in the fashion industry, with some questioning whether the iconic brand would lose its identity under new ownership. However, Donatella reassured fans of the brand that she would remain as creative director and that Versace would continue to operate independently.

Since the acquisition, there have been a few changes at Versace. The brand has expanded its product offerings to include more affordable items such as sneakers and t-shirts. There has also been an increased focus on digital marketing and e-commerce.

Despite these changes, Versace remains true to its roots of luxury and extravagance. The brand continues to produce stunning runway shows and red carpet looks that are instantly recognizable as Versace.

In conclusion, while many were initially skeptical about Michael Kors’ purchase of Versace, it appears that the iconic fashion house has managed to maintain its identity under new ownership. With Donatella at the helm, Versace continues to be a major player in the world of high-end fashion.