Who Took Over Versace When Gianni Died?

On July 15, 1997, the fashion world was stunned by the tragic news of the murder of Gianni Versace, the founder and creative director of Versace. He was shot dead outside his Miami Beach mansion at the age of 50.

The news not only shocked the fashion industry but also left a huge void in the Versace brand. The question on everyone’s mind was – who would take over Versace when Gianni died?

After Gianni’s death, his sister Donatella Versace took over as Creative Director of the company. Donatella had been working alongside her brother for many years and was already a prominent member of the fashion house. She had previously been responsible for designing accessories and overseeing advertising campaigns.

Donatella’s appointment as Creative Director brought about a significant change in the direction of the brand. Under her leadership, Versace became more daring and provocative, with an emphasis on sex appeal and glamour. She was known for her bold designs that featured daring cuts and bright colors.

In addition to Donatella, Gianni’s older brother Santo Versace played a major role in running the company after Gianni’s death. Santo had previously been responsible for managing Versace’s finances and operations. He continued to oversee these areas while also serving as Chairman of the Board.

Together, Donatella and Santo worked to maintain the legacy that Gianni had built while also taking the brand in new directions. They expanded into new markets such as home furnishings and accessories, and formed partnerships with other luxury brands such as Lamborghini.

Despite some initial skepticism from critics and consumers alike, Donatella proved to be a capable leader who was able to successfully navigate Versace through difficult times. She has since become an iconic figure in her own right, known for her signature platinum blonde hair and bold personality.

Today, nearly 25 years after Gianni’s death, Versace remains one of the most recognizable and influential fashion brands in the world. Donatella and Santo’s leadership has ensured that the brand continues to thrive while staying true to the vision of its founder.